Dimension 20×20 cm
Field Graphic Design
Project Brand Identity, Business Card
From Whiteout’s presentation: “..Although undoubtedly one of the most revered jewels of Italian gastronomy, mozzarella is still relatively uncharted territory in Berlin. This does not mean that the product is lacking: it actually is everywhere, sold and consumed in every form – even most improbable ones.
What is definitely lacking, on the other hand, is the culture of mozzarella: What can we call mozzarella? How to recognize a high quality mozzarella from a mediocre one? How to preserve its flavor? How to eat it, and in which part of the year?
The goal of Whiteout is to fill that hole in the gourmet Berlin life, providing a wide range of Bufala products (mozzarella, treccia, primo sale, caciocavallo, even yoghurt and mascarpone) of the highest quality, in an artist-designed environment but with a friendly, educational approach and very competitive prices.”